Branded video is a very innovative form of marketing. Rather than focusing on direct promotion, branded video focuses on positive associations. Branded video content tends to include videos, films, and written articles rather than more typical types of advertising, such as display ads and commercials. Before engaging with a branded content video service to develop a strategy, it is important to understand what branded video content is. Such an understanding is offered by this article, which provides an introductory overview of branded video content.

Consumers are demanding more than endless sales pitches and advertisements. This is especially true on the Internet, which is littered with excessive amounts of low-quality traditional advertising content. Not only does this traditional content not inspire customers to purchase products and services, but it also often repels and irritates them.

To respond to this, companies need to develop a strategy that includes more diversified types of content, such as branded video content. Branded video is a type of content that is focused on engaging customers through education and information, or possibly even entertainment. Branded video is created and distributed by a brand, and it communicates the brand’s values without directly promoting the brand itself, or the brand’s product or service offerings.

An example of branded content would be a brand that sells healthy food products creating an educational video on the value of making healthy lifestyle choices. Another example of branded content would be an electric vehicle brand making a video about climate change issues and considerations.

There are many benefits to branded content. In addition to indirectly selling customers a product or service, branded video communicates a desire to help customers. It also allows brands to make a memorable emotional connection with customers, which is very valuable. For these reasons, it is critically important for brands to consider incorporating braded content into their marketing strategies. Doing so provides the opportunity to significantly improve performance over traditional advertising.